What Package Designers Can Learn from Eye-Tracking Software
Thursday, June 13 • 10:30 AM - 11:00 AM
Location: Booth 2370
Title: What Package Designers Can Learn from Eye-Tracking Software
Description: If the customer doesn't see it, you won't sell it. So how can you ensure your package design stands out in a crowded marketplace? Eye tracking. In this session, you'll learn how eye-tracking software can help you measure package visibility, help you decide which package prototype is most effective, and whether the message you want to send is being communicated.