What Package Designers Can Learn from Eye-Tracking Software

Thursday, June 13 10:30 AM - 11:00 AM

Location: Booth 2370


Event Information

Title: What Package Designers Can Learn from Eye-Tracking Software

Description: If the customer doesn't see it, you won't sell it. So how can you ensure your package design stands out in a crowded marketplace? Eye tracking. In this session, you'll learn how eye-tracking software can help you measure package visibility, help you decide which package prototype is most effective, and whether the message you want to send is being communicated.

Type: Session


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